How Sidney Frank Revolutionized the Vodka World

What Sidney Frank achieved with Grey Goose is nothing short of genius. He created demand for a premium product and created a category that didn’t exist before.

His pals in the liquor business thought Sidney Frank was crazy when he started importing a German herbal elixir, called Jägermeister, in 1972. The drink was selling about 500 cases a year. But Frank had a plan, revolving around promotion techniques the liquor industry had never seen. He employed a squadron of young women–dubbed Jägerettes–to patrol bars and sell drinks, and he threw parties for high visibility. In the first half of 2005, Sidney Frank Importing sold 2 million cases of Jägermeister.

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10 best online deals to buy alcohol this festive season

10 best online alcohol deals Singapore

Festive time is when the spirits soar, and to heighten the spirits all around, we suggest – well – you guessed it: spirits of the other kind. Check out these irresistible online offers on alcohol, guaranteed to put you in a state of euphoria.

Here is what you should serve for your Christmas and New Year’s Eve parties! Continue reading